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COO Peter Yoder: One that is focused on the features that your audience wants and also one that creates buzz that encourages other people to pick up that app, finally of course, it’s one that focuses on getting you back the money that you put into it.
CEO Q Manning: One of the things we look at is market saturation and ask ourselves ‘What is and isn’t there?’ If there are too many other similar apps, we’ll come to you and say lets take a further look at your app, see what it’s missing and then see if we can get it to fit a specific niche so that it stands out.
(Source: rocksaucestudios.com)