Apps 101

CEO Q Manning: It depends on whether or not you’re dealing with an android app or an iPhone app. Android apps aren’t much of a question. Do you have the right certifications and does the app work? If the code is broken, then it won’t work on the app store, otherwise Android will let it remain in their app store.

iOS applications have a very strict set of guidelines that we have to follow. The Human Interface Guidelines require the buttons be in the right place, are they right size, etc. Another thing to consider is the content. Apple does look at the content of every app that’s on the app store, the Android marketplace doesn’t. When an android app is submitted, it goes up in the marketplace that same day usually. Apple assigns your app to a very specific person who will look at it and review it, which may mean that someone else who submits an app just like yours on the same day might get theirs approved faster. It all comes back to talking to Apple about what did and didn’t work.

Here at Rocksauce Studios we follow those guidelines and are very good about doing so and will tailor your app to each operating system whether it be Android or iOS.

(Source: rocksaucestudios.com)

CEO Q Manning: What Rocksauce Studios does is stack the odds in your favor. We’re going to make sure your app looks great and functions right. We’re also going to focus on a marketing plan to make sure that everyone knows about your app. 

We look at the marketplace and make sure your app is original, and if there happens to be a similar idea, we’ll help you make it a little more distinct so you’ll have a better chance of a return on your investment. We focus on that by working on branding, marketing personality, and business planning because it’s not just about your app, but also the business that you’ve built around your app. We’ll help you develop a business plan that focuses on how you and your investors will get your money back, what the marketing campaign will be, and how to best grow your app by implementing new features at the right time.

COO Peter Yoder: It comes down to knowing your audience, knowing what’s out there and being able to connect with them in a solid way.

(Source: rocksaucestudios.com)

CEO Q Manning: Number one way, make sure that app grabs attention. You have to have a great design, you have to stand out from the herd. When everybody has the cheaply designed apps, you’ll have an app that has a great brand and a great personality. We understand what looks great and what grabs attention? We understand that users focus on what looks good and gravitate towards that. 

COO Peter Yoder: There’s also of course word of mouth advertising. It comes down to great design and a great user interface, the way it looks and how it was designed.

Q Manning: If you have an app on the store, how does anyone find out about it? You have to use Twitter, Facebook, landing pages, etc. Every possible you can imagine marketing your app, we’re going to help you out with. That’s what we do here, your success is our success and we want to make you as big as possible. 

Peter Yoder: So that’s why you want to go with Rocksauce Studios. We will make an app that stands out from the crowd and ultimately makes a great return on the investment you put in.

(Source: rocksaucestudios.com)

It’s important to know that there are many types of marketing, and different types for different apps need specific types of campaigns. The great thing about Rocksauce is that we’l cater it to that specific app, and to your specific budget. One thing that’s really important in this day and age is viral marketing as well as word of mouth advertising. 

CEO Q Manning: The big goal is to get your name out there. If people don’t know about your app, how can they ever download your app? Just being on the iPhone or Android marketplace is never enough. You’ve got to let everyone that it exists, that it’s the best, and ultimately that it looks good. When I go to the iTunes store, if there are 5 free apps, but one great looking app, I will always get the great looking app even if it costs a dollar or two because I know that someone is taking the time to think about the look and feel of the app and what I want as a user.

(Source: rocksaucestudios.com)

COO Peter Yoder: One that is focused on the features that your audience wants and also one that creates buzz that encourages other people to pick up that app, finally of course, it’s one that focuses on getting you back the money that you put into it.

CEO Q Manning: One of the things we look at is market saturation and ask ourselves ‘What is and isn’t there?’ If there are too many other similar apps, we’ll come to you and say lets take a further look at your app, see what it’s missing and then see if we can get it to fit a specific niche so that it stands out. 

(Source: rocksaucestudios.com)

CEO Q Manning: We look at your app, we look at the market, we look at the design and we talk about what’s going to make your app successful. We blueprint every screen, no matter how many your app might have, it could be 10 screens or 100 screens, we will plan it all out. Once you, the client, approve the design, we send it out to the developer, not just any developer. We help you find the right developer for your project and for your budget. It could be a local developer here in Austin, or a smaller town like Savannah, Georgia. There may even be an overseas developer that’s the right fit for you. We will find the right developer for you and for your app. After all, you don’t want a games developer for your social media app, and vice versa you don’t want a social media developer working on your game.

(Source: rocksaucestudios.com)